Resale Rights. Some people have a pretty good clue of what that means. Others are totally in the dark. But very few realize that resale rights are kind of like Heinz Ketchup. There may not be 57 different varieties, but there are enough to make the average marketer scratch his head and wonder where to begin when it comes to either creating his own product with resale rights or getting involved with an already existing product. What's the difference? Well, this article is going to try to answer that question as simply as possible, though this is by no means a simple subject.

Resale rights products come in all different shapes and sizes. Some come in the form of a great number of products bundled together and then sold for some ridiculously low price. Others are a single product sold for a four figure sum. On top of that there are the different types of rights mentioned above.

For starters, there are your basic resale rights. These only give you the right to sell the product and nothing else. You can't claim that the product is your own and you can't grant another person resale rights for this product. These rights are usually the cheapest to get. This makes it easier to get into the black. In many cases the rights are free. These rights usually have a fixed price and terms for sale. In other words if the product sells for $10 you can't sell it for more or less money. If you're buying rights to the product, make sure you understand it well enough before you sell it as there are bound to be support questions coming your way.

Master resale rights are a little more involved. These usually come with a web page to go along with the product. They'll give you the right to sell the product and also to pass along resale rights of this product to your customers. The products with the best master resale rights are the ones that contain a zip file that has everything you need to put on your download page.

Then there are private label rights, of which there are basically two kinds. The first type is where you are given resale rights for the finished product and also allowed to put your name on it as author of the product. However, you are not allowed to change the product in any way. All you are allowed to do besides sell the product is put your own name on it. But it must stay absolutely unaltered from its original state.

The second type of private label rights is what is called source code rights. The product itself is not finished and ready to sell. It is actually the raw source code that you can use to produce a finished item. If it is a program, like an ad blaster, it will be in source code format. If it is an informational product, like an e-book, it will usually come in the form of a Microsoft Word document or some other word processor format. This product can be changed in any way you like, including turning it into a product that grants certain resale rights of any of the type mentioned. You are limited only by your own imagination.

Now that you know what the different types are, it's time to decide which ones you are going to pursue in order to make some money with.